Analysis & Planning
Setting up for success
- Full link and content audit
- Competitor analysis
- Target page and anchor text analysis
Strategy Development
Building the roadmap
- Determining optimal link-building strategies
- Identifying linkable content assets
- Developing our trustworthy outreach persona
ProspectingTargets
Who do we target?
- Discovering link opportunities that nobody else can find
- We painstakingly find the right people who can make our links reality
- We find personalized data and details on every single link prospect
OutreachStrategy
Launching outreach campaigns
- We craft email templates and regularly A/B test
- Our team launches multiple outreach campaigns to hedge our bets
- We schedule regular follow-ups and schedule phone calls with decision makers
Relationship Development
It’s all about connecting
- We build trust with partners and editors
- We nurture long-lasting relationships
- Ultimately we focus on earning links that make a difference to your rankings
Deliver Results
Tracking & optimisation
- We track links and key metrics constantaly
- Our team measures results and regularly benchmarks vs. competitors
- We engage with our clients to bounce around ideas
- Planning ahead is a key component to ensure we stay ahead of the competition